JDE Peet’s

JDE Peet’s is the world’s leading pure-play coffee and tea company, serving approximately 4,400 cups of coffee or tea per second. JDE Peet’s unleashes the possibilities of coffee and tea in more than 100 markets with a portfolio of over 50 brands including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, Old Town, Super, Pickwick and Moccona. In 2024, JDE Peet’s generated total sales of EUR 8.8 billion and employed a global workforce of more than 21,000 employees.

LOCAL ROOTS DATING BACK TO 1753

In 1753 in Joure, the Netherlands, Egbert Douwes founded his first coffee outlet. Over a century later in 1895, in Bremen, Germany, Johann Jacobs opened his first grocery business. Then in 1966 in Berkeley, California, U.S., Alfred Peet opened his first Peet’s coffee store. Today we are the world’s largest pure-play coffee & tea company by revenue active in more than 100 markets around the world.

Our values:

DARE TO AMAZE

We lead with curiosity and our passion for coffee to compete for every cup and delight every consumer.

OWN IT

We act boldly to seize opportunities that best serve the company and deliver better every day.

MAKE IT SIMPLE

We remove the unnecessary and focus on where we can have the greatest impact.

WIN TOGETHER

We leverage our diverse strengths, share transparently and support each other to win as one JDE Peet’s